|I can't help it. Despite my disdain of both fast food chains and advertising, I've got to give some props to Burger King for this commercial. C'mon, they use the word 'incorrigible'! I know. I KNOW! INCORRIGIBLE! That's a ten-point vocab word, folks! And they use it REPEATEDLY. I'd like to have sat in on that marketing meeting. It probably went something like this:|
Male Male Marketing Exec 1: The Texas Whopper. It's big. It's manly. What's our angle?
Male Marketing Exec 2: Hmm...big...manly. Not feminine. Hmmm...manly. Do you think...? No. We couldn't.
Male Marketing Exec 3: No, I think you're right. It's time.
Exec 1: No. NO! We can't! They're not ready!
Exec 2: Yes. Let's take a leap. I think they can take it. It's time...for "incorrigible."
Exec 1: But...It's a ten-point vocab word! Do young men in America even own dictionaries these days?
Exec 3: Are we in this? Are we IN?!
Exec 1: We are SO incorrigible.
Exec 2: No, we are men. AND we're incorrigible.
And there's probably a female exec in there somewhere rolling her eyes.
I love this commercial and I love the word "incorrigible." Man, I really want a burger.